The Premier League have announced that they’ve gone out and snagged themselves a new commercial partner in the shape of Cadbury chocolate.
The famously purple chocolatiers will be sponsoring the top flight for the three years, beginning at the start of the 2017/18 season…
We’re proud to announce the UK’s favourite chocolate, @CadburyUK, as a new partner from 2017/18. Welcome to the Premier League! #FreeTheJoy pic.twitter.com/l6elHjcz58
— Premier League (@premierleague) January 24, 2017
This from the official Premier League site:
This agreement brings together two iconic names that have a unique place within popular culture, and the hearts of people across the country.
Yuck.