Retro Snapshot: Sheffield Wednesday Show Off New Italian Pair Di Canio & Carbone With Dash Of Cultural Sensitivity, 1997

Chris Wright

22nd, July 2013


By Chris Wright

Having just signed Paolo Di Canio from Celtic in August of 1997, Sheffield Wednesday opted to present their new man to the press at Hillsborough in as culturally sensitive a manner as possible: by roping in their only other Italian player, Benito Carbone (who joined the Owls from Inter Milan the previous summer), and have the pair pose with a mouthful of what was obviously considered in Yorkshire to be the Italian national dish – a £1.50 ham and mushroom frozen pizza from Asda, completely raw of course…

Soccer - Sheffield Wednesday

Mmmm, just like Mama used to make back in the old country.

A couple of months earlier, Regi Blinker was unveiled at Hillsborough by having him burst out of a giant edam in the middle of the pitch. *Sigh* Those were simpler, more innocent times.

(Photo: Chris Turvey/EMPICS Sport)

Posted in Retro

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  1. jules says:

    That pizza is blatantly raw what a charade.

  2. Hirsty says:

    My god those two were such class for us. Seems like an entire lifetime ago now…

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