Classic Football Adverts: Reebok Spluff £3m To Employ Cavalcade Of Nineties Pop Culture Royalty For ‘Theatre Of Dreams’ Commercial, 1998 (Video)

Chris Wright

1st, November 2017


While their presence in the football realm has waned since, Reebok were a big player on the scene throughout the 1990s and early 2000s, with Ryan Giggs, Dennis Bergkamp and Thierry Henry just three notable patrons.

Indeed, the brand went big in an effort to launch their new Sidewinder boot in 1998, assembling a cornucopia of Nineties’ pop culture icons as Robbie Williams, Anna Friel, Sting, Reeves & Mortimer, Jarvis Cocker, Darling Dicky Attenborough, David Mellor, Tom Jones, Steven Berkoff, Sylvester McCoy, Jose Carreras, Chris Eubank, Warren Mitchell and Wallace & Gromit all playing their respective parts.

Oh, and George Best too.

As you might expect, the ‘Theatre of Dreams’ advert was an absolute nightmare to make, taking Reebok over 18 months and £3million to shoot (source: Campaign) despite only being 90 seconds long.

The celebrities involved all volunteered their time for a nominal fee, with a donation made to children’s charity Barnados on their various behalves.

Still, you can’t argue with the results.