Puma Score Cracking Own-Goal As ‘Radamel Falcao’ Twitter PR Stunt Almost Inevitably Backfires

Chris Wright

18th, August 2014

1 Comment

By Chris Wright

Soccer - 2014 Emirates Cup - Valencia CF v AS Monaco - Emirates Stadium

The idea was for football fans to Tweet using Puma’s new “#foreverfaster” hashtag to receive a personalised message from their favourite Puma athletes, including footballers Radamel Falcao, Cesc Fabregas and Marco Reus.

However, it all went a bit tits-up for

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