Carlsberg Buy FC Copenhagen Stand, Celebrate By Shattering Colossal Beer Bottle On It (Video)

Chris Wright

24th, February 2012


By Chris Wright

Danish lager merchants Carlsberg recently purchased the naming rights to a stand at FC Copenhagen’s Parken Stadium – a business venture they chose to baptise by smashing a gigantic bottle of beer into their new purchase from a great height like so many Ocean Liners of yore.

Whether the video footage is 100% un-fiddled with is up for debate…

“Clean up in Aisle 3!”

Carlsberg don’t do stadium re-naming ceremonies, but it they did…oh, hang on, they just did.

Video: Carlsberg