By Chris Wright
Danish lager merchants Carlsberg recently purchased the naming rights to a stand at FC Copenhagen’s Parken Stadium – a business venture they chose to baptise by smashing a gigantic bottle of beer into their new purchase from a great height like so many Ocean Liners of yore.
Whether the video footage is 100% un-fiddled with is up for debate…
“Clean up in Aisle 3!”
Carlsberg don’t do stadium re-naming ceremonies, but it they did…oh, hang on, they just did.