Retro Football: Ruud Gullitt Bloody Loves His New Lancia, 1989 (Video)

Chris Wright

18th, January 2016

By Chris Wright

You may be labouring under the illusion think that footballers shilling for all-and-sundry is a relatively modern phenomenon. Well, we’re here to tell you that it just ain’t so, muchacho.

Indeed players suckling from the corporate teat goes back as far as we care to remember – Stanley Matthews happily plugged several cigarette brands throughout the 1950’s – and here is another prime example of the medium.

Presenting, Ruud Gullitt’s less-than-convincing advert for the stunning new (stunning and new in 1989, anyway) Lancia Y10 GT…

That’s what winning a Ballon d’Or does for your commercial value. Shexy motoring.

Suggested further viewing…

Feel Irie With Ruud Gullit’s 1984 Reggae Classic ‘Not The Dancing Kind’ (Video)

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