By Chris Wright
A new, needlessly graphic Adidas World Cup advertising campaign starring Dani Alves, Arjen Robben and Diego Costa among others has drawn widespread consternation from animal rights groups.
Along with the caption “My heart for my country”, Alves posted the above photo up on Instagram yesterday of himself looking all moody and menacing while holding a gelatinous, disembodied cow heart for the new Adidas “All In Or Nothing” promo campaign.
As well as a slew of queasy looks and arched eyebrows across the globe, the adverts have been admonished in Adidas’ native Germany, with German animal rights campaign group Four Paws admonishing Podolski for appearing in them.
According to the Daily Mail, a spokesperson for Four Paws said:
“[Podolski] says he’d give his heart but it wasn’t his heart was it? It was the heart