Owner’s Threats Force Newcastle Fans To Stop Selling Magpies Brand Kit

Paul Sorene

1st, September 2015


the magpie brand


Newcastle United have banned The Magpie Brand from selling its black and white tops. The shirts are a popular alternative to the sell-out Wonga-embossed official kit.

Newcastle’s lawyers threatend The Magpie Brand. Stop selling the shirts or else.

The Magpie Brand realised “there was the possibility of an expensive legal battle which may or may not go our way [and], as a small group of fans with families, mortgages and children, we had no option but to cave in to the bullying tactics employed against us. We simply did not have the money to defend our position.”

More great PR from classy Newcastle.

Chi Onwurah, MP for Newcastle Central, is aghast:

It’s an overreaction which shows a lack of respect to Newcastle United fans. he fact that more than 500 people want to wear a black and white shirt that doesn’t have Wonga on it hardly represents competition for Sports Direct and the club should be able to laugh it off. Putting Wonga on Newcastle’s shirts is bad enough, but it’s disappointing that the club doesn’t seem to have any understanding or desire to connect with different opinions within the city or around the world. That’s not representative of Newcastle’s traditions.

The Magpie Brand have issued a statement:

We are saddened by the treatment received from the club. It is a sign of the hollow shell that Newcastle United has become that the club will threaten its supporters with legal action, even at a time when it claims to be making an effort to improve relations with fans.

Newcastle issue their own statement:

The club (via its lawyers), has engaged with The Magpie Brand over a number of weeks in an attempt to find a solution that would work for both sides. We made it very clear from the outset that we would only take legal action as a last resort which we hoped would not be necessary and this has proven to be the case. The club needs to protect its commercial rights, hence the reason for the initial dispute arising and we have engaged with The Magpie Brand in such a manner as to resolve the matter amicably.

Because when you send in the big-money lawyers you know you’re only being fair.

Posted in Kits & fashion, Newcastle Utd, Newsnow

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  1. Brian Toley says:

    Very silly of the Magpie Brand to use a magpie on the shirt with ‘United’ embossed underneath.

    Besides, you can make your own for less than they were asking – just buy the adidas base shirt and a club crest (eBay): £20 total.

  2. TravisKOP says:

    I actually quite like that kit

  3. Mr Sensible says:

    Can they not just sell the patches and then send links to where to buy the Adidas template kit? How could you sue a company for selling a magpie or castle patch, they’re not owned by Newcastle United.

  4. Rob93 says:

    Set up the magpies as a fan run club, ala fc united. Sell the shirts as club merchendise. Football will as we have seen eat itself

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