As revealed by former football agent Jon Smith during a chat with Conor McNamara on BBC World Service, in the past England players have been made to celebrate goals in front of specific advertising hoardings to maximise exposure for certain sponsors.
Smith, it should be noted, used to be in charge of commercial affairs for the England national team.
Just sit back, listen and prepare to weep at the futility of it all…
England players told to celebrate goals in front of specific advertising boards.
— 🔊ᑕOᑎOᖇ ᗰᑕᑎᗩᗰᗩᖇᗩ (@ConorMcNamaraIE) September 9, 2016
As mentioned in Smith’s explanation, this took place during Sir Bobby Robson’s time in charge (1982-90) so we’re going back a few year here.
Still, it’s difficult to believe that things haven’t become significantly more cynical since then.
Maybe Gazza’s “dentist’s chair” at Euro ’96 was just a subliminal advert for the Vauxhall Vectra all along?