Bill Gates Negotiating With Real Madrid To Buy Naming Rights For ‘Microsoft Santiago Bernabeu’

Chris Wright

25th, October 2013


By Chris Wright


“Anybody know if this guy still plays on the Madrid Royals roster?”

Absolutely no idea if this is kosher or not, but a report on the website of reputable Spanish newspaper El Confidencial is claiming that Bill Gates has contacted Real Madrid with the express intent of hammering out a naming rights deal for the club’s stadium, which may or may not see it renamed the ‘Microsoft Santiago Bernabeu’ or the ‘XBernabeu 360’ or something of that nature.

According to El Confidencial, a preliminary meeting between Mary Garana, President of Microsoft Spain, and Real Madrid head honcho Florentino Perez took place in the Royal Box at the Bernabeu during the week, though a decision isn’t expected at any point in the near future as, along with the stadium renovation plans that are already afoot, Perez  is also keen to take his time over a deal that will undoubtedly be “emotionally delicate” for fans.

Many of Europe’s biggest clubs already have similar corporate stadium branding deals in place: Allianz Arena, the Emirates Stadium, Etihad, Signal Iduna Park, Veltins Arena, Zenit’s half-finished Gazprom Arena – even Barcelona’s Nou Camp, which hasn’t been officially rebranded but is still plastered in Qatar Airways livery these days – though we’d always kind of hoped that the Bernabeu would always be a pure white, safe, sacred bastion.

Still, if you’re going to agree to pay members of your staff one-quarter-of-a-million Euros per week then you’re bound to have to find that money from somewhere. As Bruce Hornsby and his Range once so succinctly put it, “that’s just the way it is and some things will never change.”

Posted in La Liga, Newsnow, Real Madrid

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  1. TO says:

    “though we’d always kind of hoped that the Bernabeu would always be a pure white, safe, sacred bastion” – For some reason, this phrase seems like it could be misintepreted to mean entirely something else lol

  2. Joe says:

    Will mac users have access?

  3. JoeT says:

    XBernabeu 360, yes

  4. stu says:

    Hahahahaha @Joe, very quick indeed

  5. Cosa says:

    The first naming will have a lot of glitches

  6. TravisKOP says:

    i always hoped Europe wouldn’t do this. Even though alot of stadiums already have corporate names they sound classy ie: the emirates, the allianz etc. This microsoft deal will open Europe up to the proper shit naming of stadiums such in the states ie: StubHub arena, Enron Field, Northeast Delta Dental Stadium, Save-on-Foods Memorial Center, KFC Yum! Center, Coliseum, Whataburger Field. The list goes on and these are REAL PLACES! The Only good corporate names in American sports are staples center and wrigley field the rest are shit

  7. AC says:

    In Australia there is a stadium for the North Queensland Cowboys (rugby league) called 1300 Smiles Stadium. Named after 1300 Smiles – a dental business.

    Perhaps the following:
    Microsoft – Real Madrid – Santiago Bernabau Office 14
    Apple – Barcelona – Nou iCamp

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