As you may or may not have noticed, the Spanish top flight have been busy rebranding themselves over the summer. –
Much in the same vein as their English counterparts, La Liga have been busy streamlining their marque, first dropping long-time sponsors BBVA from their official league name.
A new (well, slightly tweaked) logo was also unveiled, as well as a new font of choice and a whopping new broadcasting deal with BeINSport to provide 24-hour coverage of the league’s various to-doings.
While announcing all the news at an event in – somewhat bizarrely – the Italian embassy in Madrid, La Liga president Javier Tebas also revealed the brand new, re-styled trophy that Barcelona, Real Madrid et al will be competing for this coming season.
Very fancy. Very modern. Very ribbon-y. Like the kind of fancy vase you might buy your mum from House of Fraser.
It also has the benefit of being decidedly less unwieldy than the trophy it’s replacing…
Thank the lord for Xavi’s neck muscles of iron, that’s all we can say.