The ‘Kevin Keegan Will Flog Any Old Tat’ Files: Goal! Football Ice Lolly With ‘Free Toy’, 1978 (Photo)

Chris Wright

27th, May 2014


By Chris Wright

In a new series we are planning to run semi-regularly on Pies, we take a look at the great groaning pantheon of footballing and non-footballing tat that Kevin Keegan has signed up to shill over the years – starting with the ‘Goal!’ ice lolly from Lyons Maid, circa 1978.

As well as being a “terrific ice lolly with three crowd-pulling flavours” (cream soda, pineapple and strawberry…mmm),  the Goal! lolly also came with a free toy that ensured that ‘when the ice-cream was finished, the game had just started’ – that’s right, a little plastic footballer, modelled on Keegan himself and moulded onto the end of the stick…


Having finished off a mere ten Goal! ice-pops, you were then tasked with painting your little plaggy chaps in the colours of your favourite teams.

You could then use your players to play Keegan’s accompanying five-a-side game (just 25p with a coupon), which looks like a whole boat-load of turn-based, cardboard fun…


(Image via Football Cartophilic Info Exchange)

Posted in Featured, Funnies, Newsnow, Retro

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  1. Davy says:

    I want!!

  2. Jarren says:

    Why was the artwork on 70’s stuff always so shite?

    I don’t mean the design, that’s classic Grange Hill. It’s the players on the wrapper. Must have took the artist a full 4 minutes to trace from the back of the Mirror.

    And if it’s strawberry, cream soda (BOKE) & pineapple, then what’s the green?

    Pineapple is surely the middle yellow section. Green cream soda? DOUBLE BOKE

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