“Look around Emirates Stadium and maybe, just maybe, one or two little things will strike you as being different. That’s because the process of ‘Arsenalisation’ – turning the Gunners’ home into a very visible stronghold of all things Arsenal through a variety of artistic and creative means – is well and truly underway, with some exciting and sometimes truly extraordinary effects coming your way.”
Press release on Arsenal.com
Arsenalisation?! Oh dear.
I have nothing against Arsenal wanting to transform the Emirates from a corporate venue into a proper football stadium, but whoever came up with that word should be hung from the new clock.