Snapshot: UEFA Really Are Desperate To Boost Europa League Esteem – Issue Prompt Sheet For Clubs To ‘Talk Up’ Tournament
By Chris Wright
The intrinsic problem with the Europa League is that, by it’s very nature, it’s a knock-down affair, though UEFA are currently doing their utmost to convince you otherwise – even including issuing clubs with pre-prepared ‘DISCOVER THE DRAMA’ crib sheets to recite from during press conferences…
It’s nonsense really, complete with hideous ‘corporate speak’ overtones. It’s enough to make us dry heave.
Managers, press officers and clubs will surely only ‘talk up’ the Europa League if it’s worth talking up. UEFA’s attempts to desperately force participants to compliment the tournament smack of last-gasp desperation on their part.
There are many ways UEFA could make the Europa League more attractive: higher prize money, less games, more streamlined format, not providing a safety net for Champions League drop-outs, etc – but this is not one.
(Photo: PA Wire)