By Chris Wright
Having spluffed a reported £71million to procure his signature from Monaco, it seems like Real Madrid are well on their way to recouping the money they spent on James Rodriguez in shirts sales and merchandising alone.
Spanish paper Sport are reporting that, according to the people at Euromericas Sport Marketing, Real Madrid have capitalised on “Jamesmania” both among Madridistas and Colombian fans by successfully shifting approximately 345,000 “James” replica shirts in the 48 hours since the forward was unveiled in front of 44,000 people at the Bernabeu.
That’s roughly 7,188 shirts an hour, worldwide.
Marketing strategy for the win!