Juventus have proudly announced that they are ditching the club crest that has served them well for the past 45-plus years in favour of a new streamlined logo.
Unveiled by club president Andrea Agnelli has a flashy ceremony in Milan last night, the new ‘J’ logo is supposedly a “symbol of the Juventus way of living.”
— JuventusFC (@juventusfcen) January 16, 2017
— JuventusFC (@juventusfc) January 16, 2017
Of course, it goes without saying that almost everybody, Juventus fans and otherwise, hates it.
Speaking at the launch bash, Agnelli told the audience:
We spent a year trying to find out what the new markets want, but also to show a sense of belonging and looking to the future.
Pandering to new markets? How illustrious.
Turns out nothing is sacred after all.