Take one picture of Manuel Almunia conceding a goal. Open Photoshop, change the position of the ball (not a crucial detail, after all), change the kit, erase the hoarding sponsor, and – ta-dah! – you have one shiny, on-brand ad for Arsenal’s new goalkeeping kit.
The truth? Screw the truth.
‘By the way, if anyone here is in marketing or advertising…kill yourself. Thank you. Just planting seeds, planting seeds is all I’m doing. No joke here, really. Seriously, kill yourself, you have no rationalisation for what you do, you are Satan’s little helpers. Kill yourself, kill yourself, kill yourself now.’
Bill, your words always come in useful.
[@ Two Footed Tackle]