By Chris Wright
Oh, these heady times in which we live.
A couple of weeks after Valencia swapped their shirt sponsor for the club’s Twitter address, Mexican Premeira Division outfit Jaguares have leapt aboard the high-speed train to Futuresville by replacing the names on their player’s shirts with their respective Twitter handles along with the account of the club’s main sponsor, Cerveza Sol beer.
Said a spokesman on behalf of the club:
“Conscious of the age we live in, where we can all stay in touch through the Internet no matter how distant.
“In football as in life, 140 characters are enough to decide which side you’re on.”
There’s a quote for the ages.