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Pepsi Forced To Apologise After Using Cristiano Ronaldo Voodoo Dolls In Ill-Judged Advert Campaign

By Chris Wright


Pepsi’s Swedish subsidiary have been forced to apologise after suffering a rather significant backlash to a series of viral adverts they ran before Sweden’s World Cup play-off second leg against Portugal which featured a Cristiano Ronaldo doll being tortured in many and varied ways.

At current count, over 43,000 angry Portuguese fans have joined a Facebook group entitled “Nunca mais vou beber Pepsi” (‘Never drink Pepsi again’), with most leaving messages to declare their intention to never touch the offending soft drink ever again.

This, of course, caught Pepsi’s eye and the Swedish-language arm of the company have since taken to their official Facebook page to apologise for their ill-judged adverts, leaving the following statement:

“We would never want to put the sport or the spirit of competition in a negative light. We regret if people were offended by the posts; they were immediately taken down. We would like to extend our apologies to all concerned.”

Anyway, as you’re probably well aware by now, Pepsi’s little faux-pas didn’t seem to affect Ronaldo much, as the Portuguese man-mountain steamed ahead and downed Sweden with a comprehensive hat-trick to send his country through to Brazil 2014.

We think a celebratory can of Pepsi Max is in order.

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By Chris on November 20th, 2013 in FAIL, International football, Media, Newsnow, Photos, World Cup. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

16 Responses to “Pepsi Forced To Apologise After Using Cristiano Ronaldo Voodoo Dolls In Ill-Judged Advert Campaign”

  1. Portuguese says:


  2. stu says:

    Proof that voodoo is bollocks

  3. Ramatis Antonio Ferreira Soares Soares says:

    I’m Portuguese and I live in Stockholm. In Sweden insults or discrimination based on differences, racial, religious, ethnic, gender, sexual orientation, physical or otherwise are punishable by law. And quite logical that lovers of Portuguese football team were hurt and offended. People who do not admire CR7 as a person admit that he is an excellent player. There is no justification for malicious advertising. The pepsi is known for having the most expensive television ads and the biggest stars in football and always has the image of Fair Play. Fair play is a fundamental part of the game of football. It represents the positive benefits of playing by the rules, using common sense and respect other players, referees, opponents and supporters. In 24 hours the fans anti-pepsi has surpassed 80,000 followers

  4. Anonymous says:

    100.000 fans will never drink Pepsi again

  5. Ronaldo says:

    Fuck you pepsi

  6. Linda says:

    boycotting Pepsi

  7. S says:

    Why are Pepsi so bad at advertising?

  8. Rory says:

    Fuck sakes, people just love to get offended and break out the righteous indignation don’t they!? A reality check is in order for tens of thousands of fans who got upset by this.

  9. […] They have also issued an apology, as reported by Who Ate All The Pies: […]

  10. […] They have also issued an apology, as reported by Who Ate All The Pies: […]

  11. Ryan says:

    What’s the problem, it’s just a bit of banter? Are we Football fans or Golf fans!?

  12. Paulo says:

    150.000 fans will never drink Pepsi again

  13. water drinker says:

    Besides the point here it a poison peddler using a voodoo doll, suits them that the magic turned to bite them in the arse.

  14. SteveH says:

    FFS, get over it. It’s just a bit of light hearted banter, certainly no worse that half of you probably yell out at the opposition when watching your games. So, Someone at Pepsi has a sense of humour that doesn’t align with yours. So what. Show a little tolerance.

  15. US says:

    The boycott has made it’s way to the US…

    For those that think this is acceptable, flip the script. What if it was Zaltan, Rooney, Messi? Lets be serious for just a sec and admit that those fans would have done far worse than just boycott the product.

    Reality is, Ronaldo is a Portuguese Hero and this is an extreme disrespect.

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