Juventus Launch New Home Kit Complete With New Corporate-Friendly Club Crest (Photos)

Chris Wright

7th, June 2017



Photo: Juventus/Adidas Football

In the wake of a hobbling Champions League final defeat, Juventus have bucked themselves up with a bit of sartorial therapy.

Indeed, the Bianconeri have unveiled their dandy new strip for 2017/18, the very first to feature their new minimalist, market-friendly club crest.


You know, we thought we’d hate the new logo once we saw it emblazoned on a jersey, but it actually looks rather smart in situ.


Broad stripes, a back panel, and a granddad collar.

Somebody’s been taking pointers from Newcastle United’s 1996/97 kit *cough cough* Adidas *cough cough*…


What’s the verdict Pies fans? Si or no?

Posted in Kits & fashion, Photos, Serie A

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  1. Bruno says:

    Beautiful but I don’t understand why change the badge?

  2. Bru-no says:


  3. Archer says:

    Non pour moi… not a bad effort, but I agree – why the change of badge?

    Italian club’s badges are typically quite cool – if it ain’t broke, don’t fix it!

  4. Jeremia says:

    Wait, this I have a strong feeling I’ve seen this crest already… didn’t they pull of a simmilar one for April Fools a few years back?

  5. grumbo says:

    The crest itself isn’t bad – reminds me of the the J-League team logos before they all changed to pseudo old-English style crests. There’s just no reason to change Juve’s – it’s not like the old one was super complicated or detailed. And it had so much history.

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