On this day of all days, it’s worth remembering that Jim White is not a deafening allegorical hologram sent from the future to warn us of the dangers of media saturation; he is but a man. A loud man.
That’s why, before every Deadline Day™ really farts into action, we like to remind ourselves of White’s career before he found his infuriatingly self-aware niche as Sky Sports News’ resident #ITK town crier.
Here he is, reporting in for STV from a wedding fayre on an drab industrial estate in Scotland somewhere, back in 1985 – complete with textbook ‘moustache-and-mullet’ creeper combo…
ICYMI Jim White reporting on a wedding fayre in 1985 is my new favourite thing https://t.co/eMJ27xmU9p #Wedding pic.twitter.com/QOYicrsDCx
— Footage Sales (@STVFootageSales) August 15, 2016
That sign-off wink. That’s where it all started. The empire of bullshit.
Nice to see a young Alan Pardew making his way in the world though…