Desperate to find new ways to market their new football kits, sports kid manufacturers will look in all directions for inspiration, sometimes with less than satisfactory results.
Puma, in launching their new Leicester City kits, have looked to the past, via iconic 90s flesh-fest Baywatch.
In showing off Leicester City’s three new kits for the coming season, Puma’s Baywatch-inspired clip is a rather half-arsed affair, with Christian Fuchs ‘saving’ Riyad Mahrez and Demarai Grey from the Santa Monica surf…
Leicester BaywatchStep aside Pamela Anderson! Christian Fuchs does his best Baywatch impression to rescue Riyad Mahrez and Demarai Gray from the Santa Monica surf.#NoFuchsGiven
Posted by Goal UK on Saturday, 30 July 2016
Surely whoever directed this nonsense should’ve made Mahrez and Grey look a little bit more distraught, rather than just stand there like awkward eejits?! They’ll need to show more passion than that if they are to retain their Premier League title in 2016/17.
At least the new kits are nice!