Championship: Brentford Unveil Smart New Club Badge, Based On Old Emblem From 1970s (Photo)

Chris Wright

10th, November 2016



Photo: @BrentfordFC/Twitter

As is their wont, Brentford have unveiled a brand new club crest to be used from the start of the 2017/18 season onwards. That’s it up there.

Given that there current club crest looks like it was designed on Corel Draw 3, the Championship side decided that a fresh marque was called for, proudly debuting their new badge on Twitter today.


Brentford’s most recent club crest (L) and an approximation of the vintage badge used as inspiration for the new one (R)

Using their old circular 1970s logo as a starting point, Brentford have cleaned up the design entirely to create a slick, modern emblem with a splash of colour added to the worker bee.

In a statement issued on their official website, The Bees explained thus:

We believe it’s simple, the clean bee design will help us become more recognisable as a club over time and we hope you will all be proud to wear it for many years to come.

It’s nice. We like. A distinct improvement on the current model which is ever so slightly cluttered.

Anything to add, Pies fans?