Championship: Brentford Unveil Smart New Club Badge, Based On Old Emblem From 1970s (Photo)

Chris Wright

10th, November 2016

2 Comments

brentford-new-badge

Photo: @BrentfordFC/Twitter

As is their wont, Brentford have unveiled a brand new club crest to be used from the start of the 2017/18 season onwards. That’s it up there.

Given that there current club crest looks like it was designed on Corel Draw 3, the Championship side decided that a fresh marque was called for, proudly debuting their new badge on Twitter today.

brentford-old-badges

Brentford’s most recent club crest (L) and an approximation of the vintage badge used as inspiration for the new one (R)

Using their old circular 1970s logo as a starting point, Brentford have cleaned up the design entirely to create a slick, modern emblem with a splash of colour added to the worker bee.

In a statement issued on their official website, The Bees explained thus:

We believe it’s simple, the clean bee design will help us become more recognisable as a club over time and we hope you will all be proud to wear it for many years to come.

It’s nice. We like. A distinct improvement on the current model which is ever so slightly cluttered.

Anything to add, Pies fans?

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